Marketing Analysis of BQ | SWOT

Advertising Analysis of BQ | SWOT Presentation A procedure is created by a thought of the assets of the association comparable to its condition, the prime reason for existing being to include esteem Dobson (2004). As indicated by Stredwick (2008), Strategic examination is worried about the vital situation of the association. It comprises of the associations esteems, culture, assets and its condition. It handles the accompanying inquiries: what are the key attributes of the association, what changes are going on in nature, and by what means will these influence the association and its exercises. Likewise, a point by point inward and outer natural examination including an appraisal of culture empowers the association to settle on a key decision and furthermore help in the key execution. Thusly, the report will utilize various devices, for example, SWOT (Strengths, Weaknesses, Opportunities and Threats) investigation comparable to Michael Porter five powers examination to feature where BQ (UK) is, and the earth it works in, is deliberately and where it could be later on and the idea of rivalry. It takes a gander at inner components, the qualities and shortcomings of BQ, and outer elements, the chances and dangers confronting the business. Also, PESTLE (Political, Economic, Socio-social, Technological, Legal and Environmental) investigation is another instrument to be utilized to break down the full scale outside condition. Johnson (1992) Cultural web will likewise be utilized for the evaluation of BQ culture. BQ Profile BQ was the primary national DIY retailer and has been in the DIY business for over 30 years. Richard Block and David Quayle (BQ) needed to bring esteem, longer opening times and a more extensive item range to everybody. During the 1980s it purchased the Scottish DIY chain Dodge City and in the long run turned out to be a piece of the Kingfisher Group. Today, BQ is the UKs driving DIY and nursery focus retailer and its stores offer around 40,000 uplifting home improvement and nursery items for the homemaker, incidental to genuine DIY and exchange experts. Swot Analysis of BQ UK Qualities, Weaknesses, Opportunities Threats (SWOT) investigation is an instrument of natural checking planned for examining both the inside (qualities and shortcomings) and outer condition (for example openings and dangers) to see whether the association can take advantage of new lucky breaks given its qualities and face new dangers in spite of its shortcomings. Along these lines, a SWOT examination is a balanced investigation which works out in a good way past the inner condition. Qualities Driving brand and great notoriety BQ is the main driving brand in the UK and is double the size of its rival. It has a market size of  £31bn as respect to the size of fix, upkeep and improvement advertise. Being the main situation in the UK advertise, BQ has a significant quality as they are in front of their opponents. Moreover, BQs notoriety is solid and famous which means individuals see it with deference and put stock in it, for instance, BQ is supporting Prince Charles in his Preserve the Rainforest. Expanded piece of the pie BQ has a piece of the pie of 14% where it utilizes 22,602 representatives and has 321 stores in the UK (http://www.kingfisher.co.uk/index.asp?pageid=33 got to [19/10/10]. In this way, BQ will keep on developing in the home improvement and nursery segment. Their expanded piece of the overall industry is a key to their prosperity as it supports notoriety, benefit and the estimation of the association. Continually making new, separated, Innovative and wide scope of Products BQ offer around 40,000 items in stores. BQ additionally has its solid own-mark, for example, BQ vehicle boot defender, BQ Foot siphon, etc. BQ has inventive, very much showed items and they are additionally proceeding with their reestablishment program which incorporates refreshing item ranges, for example, propelling their first reasonable exchange items and planning more eco-items. In this manner, BQs advancement keeps it a leader in the home improvement and nursery focus as it is consistently re-propelling and structuring new items. Henceforth, having an item separation methodology makes BQ at a superior upper hand. Locales BQ has some great positions and new opening chances. BQ has 321 stores in the UK. They likewise empower more eco stores, for example, their eco lead store is situated in New Malden and flaunts imaginative advancements, for example, 108 underground drill openings, 100 meters which warmth and cool the store with vitality from the earth. Also, for the primary year 2010/11 half advancement, three huge and 1 medium stores patch up (kingfisher methodology progress, March 2010). Consequently, this is a quality which shows the general execution of the BQ. Increasing the value of the association Embracing Michael Porter (1985) esteem chain idea through the entirety of its essential and supporting exercises, BQ Delivering Value program of self improvement activities is functioning admirably, which means now it produces altogether higher benefits and income from its tasks and a vastly improved profit for capital for its investors [www.kingfisher.com]. Innovative qualities BQ have grasped innovative progression in their business. For instance, it has their own site where clients can shop on line to be specific, www.diy.com, in this manner encouraging web based business. What's more, BQ intranet office likewise helps in improving its inside correspondence framework where strategy and techniques of the organization can be gotten to all representatives. Besides, on the fourth august 2010, BQ has propelled its first iDIY APPS which makes it simpler for clients to take care of business by having BQ specialists accessible for them at whatever point required. It is new at apple store and allowed to download for I telephone and I cushion clients. Besides, a scope of green innovations have fused into new stores at BQ. Great client relationship the executives In excess of 3,000,000 clients come at BQ (UK) entryways consistently. Along these lines, BQ has a broad client base, which is a significant quality with respect to deals and benefit. Also, BQ hold their clients by allowing them the chance to make, plan their own item as per their taste. BQ offer various kinds of rebate for standard customers which additionally help in client maintenance, for example, the precious stone card which offer 10 % markdown off to the over 60s each Wednesday off chosen buys or items, Trade Discount Card which likewise offers limits for exchange clients and Corporate Gift Cards which get limits for mass spending. Successful Human Resource Practices BQ has been granted again for the fourth year running the Gallup best working environment grant. In addition, on the 22nd June 2010, BQ UK likewise scoops the top honor at organization of inside correspondences [www.kingfisher.com]. BQ UK is additionally perceived for its consistent accentuation on worker preparing so as to improve consumer loyalty. For instance, 15 500 workers of BQ UK have finished a Retail Skills Level 2 NVQ or Home Improvement Knowledge Qualification granted by City Guilds. BQ has an accomplished workforce which drives the association with information and skill. As a rule, we can along these lines remark that BQ UK focus on the delicate side of human asset the board. They put resources into individuals through great correspondences, joining and preparing. A participative administration style BQ has a natural or compliment hierarchical structure which mirrors its way of life. Representatives are engaged and have opportunity of communicating new thoughts. In this way, BQ opens the capability of its representatives. At BQ, they have been caught up with establishing the frameworks for future development. For instance, they as of late propelled a Dragons Den-style board to assist them with sifting new imaginative and inventive thoughts from staff which is known as the Innovation Den. This, along these lines, supports a culture of business enterprise and strengthening. Money related assets BQ has improved their money related execution; this can be demonstrated by the key execution markers, for example, the working edge which has expanded from 2.8% in 08/09 to 4.9% in 09/10. Consequently, the thorough spotlight on producing improved income from activities, decreasing the interest in working capital, while fixing powers over capital use, has yielded a huge decrease in budgetary net obligation [www.kingfisher.com ] Compelling waste and reusing the executives Decreasing waste assistance to improve productivity of association, subsequently, so far BQ has 48 % less carbon transmitted from squander. They have attempted to deal with their creation in a precise manner using innovation. They urge clients to return old items and bundling for reusing. Low danger of new passageway (one component of Porters five powers examination) Being the market chief, having a market size of  £31bn, focusing on item separation; economies of scale; having cost points of interest; having high capital necessities and being a piece of kingfisher, the third biggest home improvement retailer on the planet, BQ, has low danger of new contenders. Haggling intensity of providers: one component of Porters five powers investigation BQ keep up solid relationship with their providers, for example, guaranteeing that their providers furnish them with eco-accommodating items. Along these lines, the haggling intensity of their providers is low, which makes BQ having an upper hand. Shortcomings According to kingfisher business audit, august 2010, BQ like to like deals has expanded on occasional items, for example, garden items; nonetheless, one shortcoming will be that deals of nursery item will be decreased because of winter climate which will debilitate clients to put resources into their nurseries. BQ site, diy.com, has a helpless online business appraisals as they were positioned base by and large, with client outputs of half. Likewise, the site got just two star appraisals for cost and item out of five stars. Besides, they additionally have conveyance issues; from over bundling and deferrals to time allotments which shows how BQ is burning through the two its time and assets and furthermore uncovers their failure to adjust rapidly to change. Oppo

Irregular Past Participle Forms

Unpredictable Past Participle Forms Unpredictable Past Participle Forms Unpredictable Past Participle Forms By Maeve Maddox I experienced grade school in the terrible past times, when educators penetrated the class on unpredictable action words. For instance: Instructor: go Understudy A: go, went, have gone Instructor: come Understudy B: come, came, have come Instructor: compose Understudy C: compose, composed, have composed I don’t review when the drills started, yet I’m almost certain we didn’t do them after the 6th grade. By at that point, as it's been said, we knew the drill. From my experience I presume that an offspring of eleven or twelve is equipped for acing the sporadic action word structures. That’s why I don’t comprehend why such a large number of adults composing on the Web misunderstand them. Here’s an examining. Coincidentally, one of these models is from an author of British English, and one is from the official site of a historical center in an enormous American city. I’ve had this post lounging around for some time. Since I’ve composed it, I’ve went to and fro about posting it. Half a month back I began having wrist torment from playing a lot of b-ball. From that point forward Ive went to numerous specialists and some have said its tendonitis, I need to distribute my book I have composed. Paleo-Indian individuals are thought to have came to Wisconsin from the west and south around 12,000 years prior. Early English had many what we currently call unpredictable action words, the vast majority of which have become regularized with - ed endings. For instance, the old past types of helpâ€holp and holpenâ€now have the customary structures helped and made a difference. The procedure of regularization proceeds. For instance, while numerous speakers despite everything want to state kill, slew, (have) killed, others have started to state kill, killed, (have) killed. The sporadic action words generally impervious to change are the ones we utilize most as often as possible, similar to go back and forth. Since they are such high-recurrence words, one can just ask why speakers who have finished at least six years of formal training haven’t aced their structures. Maybe perusers of discussions or beginner online journals aren’t upset by â€Å"have came† or â€Å"have began,† however perusers looking for precise data presumably wouldn’t append a lot of certainty to anything composed on the accompanying locales, every one of which introduces itself as a dependable wellspring of information: Monster space rocks may have started the period of dinosaurs just as finished it. (feature on science site) In the course of the most recent couple of decades people have started to twist and overstep the laws of characteristic choice laws that have administered life on Earth for as far back as four billion years.â (course contributions, college site) Working with what we have right now, we have started putting a portion of our flying creatures together so we can open up fenced in areas and make them a lot greater! (Australian untamed life park) Related post: Beware of the Irregular Past Participle Forms Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities every day! Continue learning! Peruse the Grammar class, check our famous posts, or pick a related post below:Coordinating versus Subjecting Conjunctions35 Genres and Other Varieties of FictionThrew and Through

Good relationship Essay Example For Students

Great relationship Essay The character I decided to play was Mickey, the pained twin. Now in the play he is in his initial adolescents and is a significant insubordinate youth. Or maybe a nervy chappy. He s unmistakably exhausted to death by school and has found an ability for entertaining his companions. He considers himself to be the homeroom performer. Like all young people he is a character in arrangement. He has a decent connection with his mother, P48 MRS JOHNSTONE Y waitin for y mum to give y a major messy kiss, come here. MICKEY Im goin, Im goin  Mickey additionally typically could never confess to loving his Mum, P 59 EDWARD Shes remarkable your mama, isnt she?  MICKEY Shes a fuckin head case  Mickey wears customary school uniform however in its scruffiest structure. Theres a shirt-button missing and grass recolors on his pants. The two his tie and his pant legs are excessively short. These garments are unmistakably used articles. His hair is whole, oily and scruffy. His introduction is in clear complexity to his siblings splendid white shirt, his squeezed pants and his snappy hair. Mickey is obviously communicating sentiments of absolute weariness. He has consistently had a weakness for Linda and we realize the emotions are shared. In our presentation we had Mickey laying his head on the table toward the start, unmistakably somewhere down in thought. Prior that morning Mickey had seen his senior sibling Sammy compromise the transport driver and all things considered, he is somewhere down in considered that. Mickey obviously has the considerations of the world on his young shoulders. Crowd We proposed, with our presentation, to show how comparative the siblings truly were, despite the fact that they have been brought up in totally various situations with various social codes. Besides we needed to make the crowd roar with laughter; to make them grin to the detriment of the instructor. Occasions worked out in a good way and the crowd reacted decidedly to the young men abuse and they listened mindfully to the discourse. I saw this as an engaging piece of the play. The young men comparative practices were convincing and I felt myself being brought into the story. I loved the manner in which we could all the while appreciate the discourteous shenanigans and welcome the dim advancement of the tale. Richard Slade 10JDB Total word tally.

Organizational Culture Of Dominos Pizza Commerce Essay

Hierarchical Culture Of Dominos Pizza Commerce Essay I have picked the DOMINOS PIZZA as a business. The motivation behind why I have picked this business since it is well known everywhere throughout the world. I have went a wide range of branches , and taste the scrumptious fiery food. I have been worked their a half year , so I realized these regions well, just as information with respect to my work place. It is additionally an instruction furnished business with great nature of food and administration. Accordingly it is a perfect business to pick report composing. Presentation OF DOMINOS PIZZA: DOMINOS PIZZA is a worldwide pizza conveyance enterprise . It is the second biggest chain in the United States. Its central command is in , Ann Arbor , Michigan United States. Dominos has 60 worldwide markets . Additionally it likewise has 9000 corporate and diversified stores . In 1998 dominos pizza was offered to Bain capital lastly went in the year 2004 Principle FEATURES OF DOMINOS PIZZA ARE : Pizza Pasta Wings Plates of mixed greens Cheddar sticks Assortment of treats things Administrations : Home conveyance Entryway Remove HISTORY OF DOMINOS PIZZA : Celebrated individual , tom monaghan and his sibling , James bought Dominicks a little pizza store at Michigan in the year 1960. Be that as it may, following eights months after the fact , James additionally exchanged his half business to tom for bug. At long last he named the business Dominos Pizza .Inc. in 1965. The logo for the organization arranged with the new spots to each store. Gradually and consistently Dominos experienced fast development . at long last finally 200th store opened by establishment. Establishment likewise opened their site www.dominos.com which help the clients to book their requests on the web. Todays it Dominos has spread through at all world and it is very renowned now a days at all levels. Correspondence IN DOMINOS : This business is totally relying upon correspondence. Individuals working there as a gathering and each one speaks with one another. Primary motivation behind correspondence is to communicate something specific by sender to collector and get criticism from beneficiary. The staff of Dominos use email, notice board, banners, and handouts for correspondence. For instance:- if any data needs to pass all colleagues a notification will cut with notice board and it tends to be send by e-mail.so this likewise a method of correspondence. QUALITY: DOMINOSs have date; time in every aspect of the eatery to guarantee that whole item from crude to cook is of the best quality. Date, time are checked consistently by staff whether item from chillers, creation canisters or front counter. So we can say they give quality to the clients. Administration : Just as hot, new item conveyed precisely and in an opportune way, clients anticipate great help. Dominos says about clients treat them as they expected to be dealt with, welcome them in warm, amicable way and consistently have bless staffs face. Discoveries : Authoritative CULTURE: Culture is about exercises of a people like how they incredible to other. Its a multicultural association .In Dominos the workers are from various Culture and various nations so its multicultural association. I think its a need of the work environment since some time face diverse culture individuals for correspondence. As we probably am aware Newzealand is where individuals originate from various piece of the world. So for advancement a business in Newzealand we need distinctive social representatives, who can speak with various social individuals and it serves to the business. Dominos additionally show their workers social morals, proficient morals, and individual morals. In Dominoss we take in part from information and experience during correspondence with our more elevated level like if a team individual speak with eatery supervisor he straightforwardly influenced by method of correspondence of café chief since café director realize how to convey. Hierarchical GOAL The objectives of Dominos are as per the following:- 1. Dominos vision is to be the universes best Quick help eateries experience. 2. Dominos is focused on keeping up and building up the best food items in the snappy help eatery advertise. 3. So as to convey this, the organization has made various responsibilities to sanitation and sustenance. 4. Lead the brisk assistance eatery advertise by a program of site improvement and , beneficial café openings, and by drawing in new clients. Expanding deals through advancements will empower them to proceed with their program of development. Business Demographics I need to give a case of myself about information and involvement with that association when I given a meeting for this association the determination board of trustees didnt get some information about any past experience I gained all from working environment via preparing, correspondence with the other staff of the association. Preparing period show more everybody in Dominos. Seniors consistently imparted their insight to youngsters, which is extremely useful for youngsters. 1. Team Trainer Crew coach is individual who prepares the group part and give his experience and fundamental information on working environment to the team individual. So mentor gives the fundamental information like how to make burgers, how to clean working environment and so forth. 2. Administrators The quantity of supervisors relies upon limit of Dominos as what amount occupied it may be. In the wake of passing team preparing stage group become group mentor and he will have the option to offer preparing to different learners. In this manner preparing chief is an individual who educates next exercise to group mentors. He additionally shares his insight and involvement in students. 3. Associations Manager He is the individual who has all duties of cafés like in our gathering there are five eateries he is the huge supervisor everything being equal. He is most experienced individual in the eatery and he had all information about cafés. Gathering Dynamics As I clarified about group of Dominos where I am working is from various culture like some of them are from India, some of them are from Philippines and some of them are from Fiji, Samoa. So its a major thing to discuss every individual with one another. The correspondence is primary concern which append them one another and make them fill in as a gathering. The interchanges in association create and improve relational abilities of representatives since this work environment is completely founded on correspondence. For instance when a team part or administrator taking request from the counter he need to communicate in English and listen English so it can create both talking and tuning in of the group or chief. Group and Manager cause a group for any association so its away which to grow entire group. Meeting Management In the executives gatherings correspondence procedure ought to be clear, expertly, consistently. Expertly The correspondence which we use in gatherings of association identified with our calling. Clear Communication ought to be clear which bode well for audience. Sensible Communication ought to be rationale full or identified with the issue which really we need talk about in meeting. Reason The motivation behind correspondence should clear for all the gathering attainders. Partners : In partners we can incorporate inward and outer elements which are influenced by association like workers, wholesalers, Govt. Media and so forth. The picked association by me speaks with all partners those independently identified with association by fantastic way. Systems : The association is associated with web for everybody and they use messages, letters, banners and other publicizing material to interface with individuals. The inside system of the association is associated by LAN (neighborhood) and WAN additionally (wide zone organize). End : This business depends on two things one is inner and other is outside interior which I talked about in this report which is correspondence in association and second is individuals since it is individuals based business. So to get accomplishment around here association need to focus on the two things. Suggestions : As Dominos have numerous correspondence goals like making mindfulness, granting information, anticipating a picture, forming perspectives, animating a need or want, influencing a deal. As indicated by me they should include some more correspondence targets like teach, energize activity, reward shopper, coordinate the opposition, beat the opposition, make a guarantee, and satisfy the guarantee. They ought to give some more offices to them like for the guardians they ought to give unique limits on their exceptional days (Birthday, Marriage Anniversary) and for kids they should open Kids Zone on their every stores so they can make the most of their time.

Career Management Plan Essay Example | Topics and Well Written Essays - 500 words

Vocation Management Plan - Essay Example The assets are for the most part placed into vocation advancement through trainings. Most vocation improvement trainings are paid for, in this way, an individual seeking to build up their profession should put away cash. The accomplishment of an advancement venture can't be achieved is there is no budgetary support. Time is a costly asset in business. Time characterizes numerous business viewpoints, for example, quality. Vocation the executives requires time for preparing and direction. An individual must commit sufficient time to improve the nature of advancement. Subsequently, the time required must be at standard with the set prerequisites for a specific improvement undertaking. Another significant asset in vocation the board is building connections. In the present world, most openings for work emerge from building working relationship with a few people with comparative intrigue. Building relationship encourages an individual to find out about the universe of business, hence maturing the odds of a flourishing vocation. Investigating the need of representatives is the absolute most significant point in profession the board. It is the comprehension of the need that drives suitable activities. The improvement needs of the representatives are achieved by an adjustment in innovation, methods for creation or an adjustment in the administration structure of an association. To attempt profession improvement by frameworks approach, this is the underlying advance that ought to be broke down. Now, the coaches are worried about the substance of the preparation and the level, type and sum introduction that they can ingrain on the representatives. The preparation ought to likewise be fascinating with respect to representatives so dating can be simple. This kind of profession the board is regular in numerous organizations utilizing most recent advancements. Material required for preparing rely upon the idea of preparing, level and sort of preparing. A compelling preparing undertaking must utilize the applicable material in which the

How to Use a My Service Canada Account

The most effective method to Use a My Service Canada Account The My Service Canada Account (MSCA) is accessible from Service Canada, the administrative division accused of conveying a wide assortment of taxpayer driven organizations. The record gives secure online access to view and update your own data on Employment Insurance (EI), the Canada Pension Plan (CPP), and Old Age Security (OAS). Instructions to Obtain an Access Code Before you can enroll for a My Service Canada Account, you need an entrance code-either an EI get to code in the event that you are applying for EI benefits or a Personal Access Code, which you should ask for. The four-digit EI Access Code is imprinted in the concealed region on the advantage articulation sent to you after you apply for Employment Insurance. To demand a seven-digit Personal Access Code (PAC), read the data on the Request a Personal Access Code page. Peruse and print the Privacy Notice Statement for your records. Select proceed, give the accompanying data, and present your: Social Insurance NumberFirst nameLast nameDate of birthMothers lady namePostal code and address data It will take fiveâ to 10 days to get your PAC via mail. When you have an entrance code, you can enroll for a My Service Canada Account on the web. The most effective method to Register and Log In At the MSCA site, you can pick between signing in with CGKey utilizing a Government of Canada User ID and secret word or utilizing certifications you may as of now have with a Sign-In Partner, for example, those you use for web based banking. At the point when you utilize a Sign-In Partner, Service Canada won't share individual data with the accomplice about the taxpayer supported organizations you get to and the accomplice won't give individual data it holds to Service Canada during the login procedure. Administration Canada won't realize which accomplice you are utilizing. On the off chance that you are a first-time client, adhere to the enlistment guidelines to finish the sign-up process before signing in. GCKey Registration To start with, peruse and acknowledge the terms and conditions. Be set up to: Make a User IDCreate recuperation questions, answers, and hintsCreate and affirm a secret phrase Sign-In Partner Registration Peruse and consent to the terms and conditionsSelect a Sign-In Partner Business Insurance (EI) When you are signed in, you can utilize the My Service Canada Account apparatus to see your electronic Records of Employment (ROEs) and data on your EI guarantee, including your week by week advantage rate, the beginning and end date of your case, the beginning and end of your holding up period, your reasonable income, the quantity of weeks you will be qualified for get EI benefits, the quantity of long stretches of EI benefits you have just gotten, installment dates, and insights regarding installment reasonings. This record instrument likewise permits you to: View data on past EI claimsSubmit an Absence From Canada formSubmit a Course or Training formPrint your T4E charge slip for EI advantages to utilize when documenting your personal expense returnStart or stop the mailing of your T4E charge slipsRegister to pay EI premiums on your independent work incomeChange your location or phone informationSign up for direct store or change your financial data Canada Pension Plan (CPP) The My Service Account permits you to see data about your Canada Pension Plan (CPP) advantages and view and print your CPP Statement of Contributions. You can likewise utilize this instrument to: Get a gauge of your CPP retirement benefitsPrint your T4A(P) charge slip for CPP advantages to utilize when you record your pay taxesStart or stop the mailing of your T4A(P) charge slipsChange your location or phone data (a few special cases apply)Sign up for direct store or change your financial data Mature Age Security (OAS) Data on Old Age Security (OAS) benefits is additionally accessible in the My Service Account. The subtleties of your advantages including installment dates and month to month sums is found here. The apparatus additionally permits you to: Print your T4A (OAS) charge slip for OAS salary for your annual duty returnChange your location or phone data (a few special cases apply)Sign up for direct store or change your financial data Questions and Assistance In the event that you experience issues utilizing the My Service Canada Account device, visit the closest Service Canada Office. Experienced government faculty will be accessible to respond to questions and give help.

Sovereignty and Human Liberty in a Man for All Seasons - Literature Essay Samples

Sovereignty commands an eminent position in A Man for All Seasons (1960) composed by playwright, Robert Bolt. This play revolves around a controversy engraved in most Euro-American history, involving sovereignty (loyalty to the Crown), religious faith, personal conviction and individual responsibility. Interwoven with other dominant themes such as Reformation, Church and State, Law and Order, and Marriage, the Liberty of conscience forms the axle on which the entire play turns. In his classical masterpiece, On Liberty (1804), John Stuart Mill declares that â€Å"this, then, is the appropriate region of human liberty. It comprises, first, the inward domain of consciousness; demanding liberty of conscience in the most comprehensive sense; liberty of thought and feeling; absolute freedom of opinion and sentiment on all subjects (Mill 2001, 15). It is for this principle that Sir Thomas More stands and tragically falls, since he declines to relinquish his core principles and by extension , his own liberty of conscience for repute, kingly honor, privilege or life. A nascent liberty of conscience materializes with the wave of the Reformation, signifying a period of tumultuous, radical change and instigating a paradigm shift in thought and the conduct of religion and politics in England and even Europe. Although the term is never coined and universalized until Voltaire, the observer of history discerns its evanescence and fundamentality in the vast chronicle of wars. He pronounces in his writings, â€Å"this is the law last mentioned in terms of its enactment: liberty of conscience being a right which all men have received from nature with their very being, and which all peaceable persons ought to maintain, it is positively established that no person shall be compelled to join any public exercise of religion.† (Voltaire 2017). During the Reformation era, England literally divorces herself from papal authority (pun intended) through King Henry VIII’s divorce and decree called The Act of Supremacy, and the English monarch appropriates to himself greater sovereignty in religio-political matters. Here, King Henry VIII assumes more authority and then legitimises his own marital annulment and remarriage to conceive an heir to the Crown. In this process, he seizes the title of the Head of the Church of England, simultaneously dethroning Papal dogma and doctrine. At this reformatory stage, Europe transitions to a new order and partially dispenses with a galling antiquity. Sir Thomas More attributes the suppression of personal sovereignty as the formula for widespread anarchy and corruption in England. He affirms that â€Å"when statesmen forsake their own private conscience for the sake of their public duties . . . they lead their country by a short route to chaos† (Bolt 12). In these words, he links societal order with the harmony of one’s true conviction and the outflow of action. The conscience, serving as the moral compass in issues of right and wrong, should steer the individual’s actions in alignment with his belief system. However, Thomas More laments that the reason for the widespread degeneracy largely owes to the deliberate disregard of the pangs of conscience to enjoy temporary benefit. Good and evil become confused and subsequently, injustice abounds. Sovereignty over arches as the theme twinned with liberty of conscience as an absolute system of monarchy governs England. By way of the universally accepted divine right of kings or the divine right to rule, sovereignty compels every English subject to yield his individual will to the king and his wishes. Nevertheless, according to Sir Thomas More, â€Å"there’s a little, little area †¦ where I must rule myself† (Bolt 35). This region of personal sovereignty, to which he refers, no man must infringe for it defines the heart of a man, resolves essential questions of right and wrong, and shape his personal relationship with God. Another instance of Thomas More urging his individual sovereignty depicts him in direct opposition to the king’s latest parliamentary mandates, the Act of Supremacy and the Act of Succession. He abstains from signing the decree. Allegorizing his point of divergence, he contends, â€Å"Some men think the Earth is round, others think i t flat; it is a matter capable of question. But if it is flat, will the Kings command make it round? And if it is round, will the Kings command flatten it? No, I will not sign† (Bolt 79). This intrepid disapproval is worthy of commendation as More adheres firmly to his value system and asserts an individual liberty of conscience which he never surrenders. Thomas More’s self-sovereignty and immovable integrity starkly contrast with Richard Rich’s perspective on morals and liberty of conscience. Vehemently sustaining in the earlies of the play that â€Å"every man has his price †¦ in titles, pleasure, women, bricks-and-mortar, there’s always something† (Bolt 6); he concludes that any man’s morals can be marketed to the highest bidder. In Rich’s view, selfish motives and egotistical ambition can always lure, alter and compromise a man’s opinion. His Machiavellian statement presupposes that the only virtue inherent to humankind is selfishness – doing whatever is necessary and justifying the means to acquire the ends. Persisting in this belief, one deduces that notwithstanding the claims of conscience, Rich’s own mind remains subject only to mercenary considerations, and swayed by materialism. True to his personal philosophy, Richard Rich is bribed to testify against his c olleague, Sir Thomas More and perjures himself at the latter’s trial. Despite these unconscionable expediencies, Rich continues to enrich himself, ascending the social ladder as Attorney General for Wales (Bolt 94). Similarly, Cromwell concurs with Rich’s philosophy of a tradeable liberty and a buyable conscience. Calling himself the ‘King’s ear,’ he serves as a spying sycophant to the English monarch. His value system succinctly put, â€Å"when the king wants something done, I do it† (Bolt 40). Here one recognizes that the sacrifice of conscience matters little in the great scheme of things. Without any independence of mind, he implicitly trusts the king to lead him. However, despite petitions, favors and threats, Thomas More unbendingly repels the king’s requests and commands to espouse the divorce, inimical to More’s own conscience†¦ until at his execution, he stubbornly affirms. â€Å"I make my petition to Almighty God that He will keep me in this, my honest mind, to the last hour that I shall live† (Bolt 89). In conclusion, sovereignty and personal freedom stands as a pivotal question in A Man for All Seasons, as one witnesses the decision of one individual to be faithful to his own heart and to his own God. As he alludes to an essential heroism that is sadly lacking, he instructs, â€Å"if we lived in a State where virtue was profitable, common sense would make us good .. But since in fact we see that avarice, anger, envy, pride, sloth, lust and stupidity commonly profit far beyond humility, chastity, fortitude, justice and thought, and have to choose, to be human at all . . . why then perhaps we must stand fast a little-even at the risk of being heroes† (Bolt 84). Works Cited: Bolt, Robert. A Man for All Seasons, Hereford Plays, Heinemann Educational, 1960. Mill, Stuart. On Liberty, Batoche Books, Kitchener, 2001. Voltaire. The Philosophy of Voltaire-Collected Works and Treatise on Tolerance. Musaicum Books, 2017.